Your Home on The Hill
Live Like a Local
As a guest at Vernon House you will be able to immerse yourself in the neighbourhood and socialise like a local.
“I have conversed with the spiritual sun, I saw him on Primrose Hill”
So reads the William Blake inscription on the summit of Regent’s Park. Picturesque, boutique and with a vibrant independent spirit, Primrose Hill teems with activity and local charm. Known affectionately by locals as ‘The Hill’, creatives have long been inspired by the magnetic charm of NW3, with artists from William Blake to Sylvia Plath and more recently, the celebrity set of Jude Law, Kate Moss and Noel Gallagher calling it home.
Below are some of our favourite local spots, to give you a flavour of the neighbourhood.
Primrose Bakery
Primrose Bakery was founded in October 2004. Martha Swift and then business partner, Lisa Thomas started by baking for children’s birthday parties before realizing how popular cake was with adults too!
Address
69 Gloucester Ave, Primrose Hill, London NW1 8LD
Call
The Queen’s
Some very famous faces have walked through the doors of this local institution! A charming hangout for both locals and visitors alike, The Queen’s serve craft beers, delicious wines and seasonal British food and drink.
Address
49 Regents Park Road, Primrose Hill, London, NW1 8XD
Call
Greenberry Café
A favourite of locals, Greenberry Café specialises in all day dining and serving delicious wines in the heart of Primrose Hill. Popular for brunch, this friendly spot champions good food made from good ingredients, cooked properly.
Address
101 Regent’s Park Rd, Primrose Hill, London NW1 8UR
Call
Melrose and Morgan
Melrose and Morgan is a modern grocer and kitchen with two shops in Primrose Hill and Hampstead Village. With shelves stacked with charcuterie, speciality cheeses and other fine produce, Melrose and Morgan are committed to championing artisan producers.
Address
42 Gloucester Ave, Primrose Hill, London NW1 8JD
Call
Fitzroy’s Florist
Situated amongst on the high street, Fitzroy’s Florist is a deluxe florist selling stunning bouquets and French antiques. You can’t miss the beautiful displays outside, so pop in and add some bloom to your room or perhaps pick up a bunch for someone special!
Address
77 Regent’s Park Rd, Primrose Hill, London NW1 8UY
Call
Cowshed Spa
An intimate farmhouse kitchen offering our full range of luxurious treatments, Cowshed is a great spot to enjoy a signature manicure or pedicure and indulge in some well-deserved relaxation with a soothing massage. A range of spa products are available in the shop also.
Address
115-117 Regent’s Park Rd, Primrose Hill, London NW1 8UR
Call
Lemonia
This popular family run restaurant is loved by locals for serving delicious, fresh Greek dishes for over 40 years. Frequented in recent years by paparazzi regulars such as Kate Moss, Jude Law and Harry Styles, it’s a real staple of the neighbourhood.
Address
89 Regent’s Park Rd, Primrose Hill, London NW1 8UY
Call
La Petite Poissoinerie
Charming French/ Japanese fusion fishmonger and seafood bar serving quality produce. Look out for Japanese specialities such as Miso-marinated black cod and sashimi platter, plus imported French delicacies which arrive every 2 weeks.
Address
75 Gloucester Ave, Primrose Hill, London NW1 8LD 02074834435
Call
Bottle Apostle
Wine shop with an eclectic selection of wines and friendly, informative service. Always with 16 wines to sample at any time and a wide range of unmissable events to attend. Perfect to stop by after a long day at the office and try a tasty tipple!
Address
172 Regent’s Park Rd, Primrose Hill, London NW1 8XN